Case Study: Kafkas S.A. achieves rapid, secure high-performance Wi‑Fi and BLE-driven digital marketing across 47 retail locations with Cisco Meraki

Gaining a competitive advantage with high-performance wireless in 47 retail locations

Kafkas S.A., a leading Greek electrical and lighting retailer with 47 locations and nearly 700 employees serving more than 7,000 customers daily, needed a robust, scalable wireless network to support corporate devices, supplier tablets and new digital‑marketing initiatives. IT Director George Kanios chose Cisco Meraki’s cloud‑managed solution—deploying MR32 802.11ac access points—to provide centralized management, high‑density Wi‑Fi, guest access and Bluetooth Low Energy (BLE) capabilities across all stores.

Cisco Meraki installed MR32 APs in all 47 branches in two weeks with plug‑and‑play delivery and remote configuration via the Meraki dashboard; a single engineer now manages corporate (802.1X/RADIUS) and guest SSIDs, enforces Layer‑7 traffic shaping and Air Marshal security, and uses CMX analytics. The deployment enabled BLE promotions and asset tracking, improved customer experience and marketing reach, supports roughly 7,000 daily customers, and delivered measurable benefits in engagement, basket size, staffing insights and centralized, secure network visibility.

Kafkas S.A.

George Kanios

IT Director