Case Study: Old Dominion Freight Line scales on-brand content and SEO with Jasper

Old Dominion Freight Line boosts content volume and cuts publishing turnaround with Cisco Jasper

Old Dominion Freight Line, a major US less-than-truckload carrier, faced the challenge of scaling its production of timely, industry-relevant content to build customer trust and improve SEO performance. With a lean marketing team, they needed to increase output without sacrificing their brand's integrity or the quality of their strategic guidance.

By implementing Cisco Jasper's AI platform, the team was able to create a scalable, brand-safe content engine. The solution was trained on industry-specific terminology and the company's brand voice. This resulted in a significant increase in high-quality content creation, a boost in organic web traffic, and a reduction in the turnaround time for publishing, all without the need for additional headcount.

Old Dominion Freight Line