Case Study: Maryland Physicians Care achieves 3X higher virtual care utilization with CirrusMD

how Maryland Physicians Care and CirrusMD achieved utilization 3X higher than national averages

Maryland Physicians Care (MPC), a Medicaid health plan serving Maryland’s HealthChoice enrollees, needed a better way to drive sustained member engagement with virtual care after utilization of its MyVirtualMPC service dipped back down following the pandemic surge. MPC partnered with CirrusMD, which powers the MyVirtualMPC platform, to improve awareness, registrations, and ongoing use of its free, text-based virtual care offering.

CirrusMD and MPC launched a targeted member marketing campaign with emails and texts, plus a sweepstakes incentive for registering, to promote the ease and value of MyVirtualMPC. The result was a 7x increase in registrations and nearly a 1% rise in utilization, ultimately driving sustained usage to more than 3X the national average for virtual care solutions.

Maryland Physicians Care

Charles Buseck

Chief Operating Officer