Case Study: The Passage improves donor journeys with Cirrico and Salesforce

The Passage improves donor engagement with Cirrico over 40 years of support data

The Passage, a nonprofit organization working to end homelessness, faced challenges with disconnected data systems that hindered its fundraising efforts. They needed a unified platform to better understand their supporters and improve efficiency. They partnered with Cirrico to implement a solution using Salesforce's Nonprofit Success Pack and an Accounting Sub-ledger.

Cirrico implemented a tailored Salesforce solution that centralized The Passage's data, creating a seamless flow of information from their website to their database. This enabled the organization to personalize and customize donor journeys, leading to more effective and resonant communications. The new system provided a better view of their supporter base, significantly benefiting the fundraising team and empowering their vital work.

The Passage