Case Study: Spinal Research improves donor engagement with Salesforce and Cirrico

Spinal Research saves 3 hours a day with Cirrico

Spinal Research, a leading UK medical charity, was challenged by an outdated CRM system and a separate email platform that hindered donor engagement and operational efficiency. They partnered with vendor Cirrico to implement Salesforce’s Nonprofit Success Pack (NPSP) and Account Engagement to gain a complete view of their data and improve their marketing capabilities.

Cirrico implemented Salesforce NPSP and Account Engagement, which streamlined operations and provided powerful analytics. The solution saved an estimated 3 hours of admin tasks per day and 4-6 hours of financial tasks per month, projecting £80,000 in savings by year five. The vendor also provided excellent training and support, enabling Spinal Research to strengthen donor relationships and customize their marketing communications effectively.

Spinal Research