Case Study: Birmingham Women’s and Children’s NHS Foundation Trust transforms supporter engagement with Salesforce Marketing Cloud and Cirrico

Birmingham Women’s and Children’s NHS Foundation Trust saves time with Cirrico and Salesforce Marketing Cloud

Birmingham Women’s and Children’s NHS Foundation Trust faced challenges with its legacy email marketing system, which was not integrated with its Salesforce Nonprofit Success Pack. This led to inefficient, siloed operations that required extensive manual work and lacked the features needed to support future fundraising campaigns. The Trust engaged Cirrico to implement a new solution.

Cirrico implemented Salesforce Marketing Cloud to create automated, real-time communication journeys for different supporter types and to achieve native integration with Salesforce. This solution significantly enhanced supporter engagement through personalization, streamlined operations by automating manual tasks to save the team time, and future-proofed fundraising efforts with optimized, trackable campaigns.

Birmingham Women’s and Children’s NHS Foundation Trust