Case Study: Zelesta achieves 76% ROAS uplift with The Cirqle

Zelesta boosts ROAS 76% with The Cirqle

Zelesta, a direct-to-consumer brand selling cover-free, washable duvets, faced a challenge in scaling its influencer marketing efforts across multiple European countries. Their previous approach resulted in broad but brief reach with no ability to track return on investment. To address this, they partnered with The Cirqle to leverage its AI-driven influencer marketing platform for precise creator selection and performance tracking.

The Cirqle's solution utilized AI and human curation to identify high-fit creators, managed the content approval process, and turned organic posts into paid ads. This strategy enabled Zelesta to launch effective campaigns in six countries. The partnership with The Cirqle delivered significant measurable results, including a 76% uplift in Return on Ad Spend (RoAS) and a 12% decrease in Cost Per Acquisition (CPA).

Zelesta