Case Study: Yves Rocher achieves ~744,000 impressions and strong engagement across 9 countries with The Cirqle

Yves Rocher - Customer Case Study

Yves Rocher hired The Cirqle to drive awareness for its Hydra Vegetal "Hydrate your emotions" campaign across Asia (July–September 2018). The objective was to increase brand awareness and engagement via influencer content while gaining measurable insights to inform future marketing. To meet this challenge, Yves Rocher used The Cirqle’s influencer marketing service and analytics platform to identify and manage creators aligned with the brand.

The Cirqle selected 14 influencers and coordinated 24 Instagram posts, using its robust data and analytics dashboard to optimize creator selection and track performance. The program reached engaged audiences in nine countries, earning about 744,000 total impressions (652,233 recorded plus IG dynamic views), 56,981 likes/shares/comments, an average engagement rate of 3.82%, and top content such as a video with ~84,600 views and posts with up to 66,900 impressions—results The Cirqle says will inform Yves Rocher’s future campaigns.

Yves Rocher