Case Study: XXL Nutrition boosts brand awareness in Germany with The Cirqle

XXL Nutrition Expansion Leveraging Influencer Marketing for Growth in Germany

XXL Nutrition, a leading sports nutrition brand in the Netherlands and Belgium, wanted to expand into the German market and build brand awareness around its flagship product, WHEY ISOLATE ZERO. To support this launch, the brand partnered with The Cirqle and used its influencer marketing platform to identify and manage German fitness creators.

The Cirqle helped XXL Nutrition activate 14 influencers, generating 28 creatives that were turned into Meta Paid Partnership Ads. The campaign delivered strong performance improvements versus XXL Nutrition’s own ads, including a 24.25% lower CPM (€4.31 vs. €5.69), a 56.8% lower CPC (€0.16 vs. €0.37), and a 79.74% higher CTR (2.75%), showing the effectiveness of The Cirqle in scaling creator-led awareness in a new market.

XXL Nutrition

Chelsea Smeets

Athlete - Influencer Manager - Art director