Case Study: Wolford achieves over 1M impressions and high engagement with The Cirqle Creator Platform

Wolford's European product launch in collaboration with 15+ influencers

Wolford, the Austria‑based luxury basics brand, needed to tap into its community to support a European product launch and solve the challenge of finding the right creators to authentically promote new collections. To do this they partnered with The Cirqle and used Cirqle’s Creator Platform to identify, recruit and reward suitable influencers.

The Cirqle ran a platform‑specific influencer campaign across three social channels, activating 14 influencers to publish 98 posts. The campaign delivered roughly 1.0–1.1 million impressions at a CPM of €5.35, about 760k reach and tens of thousands of engagements (reported ~47k), and produced a reported ROI of €165k — all tracked and measured through The Cirqle’s dashboard.

Wolford

Matteo Petruzellis

Online Director