Case Study: Veloretti achieves 23x higher ROAS with The Cirqle

Veloretti's Creator Ads Drive a 23x Higher RoAS and a -93% Lower CPA

Veloretti, the Amsterdam-based bicycle brand, partnered with The Cirqle and its marketing agency Zigt to explore creator marketing as a new growth channel. Their goal was to expand reach, attract a wider audience, and improve marketing efficiency by testing creator ads as a way to drive performance beyond their usual social advertising.

Using The Cirqle’s software, Veloretti ran a pilot in Germany with local creators producing Instagram Reels and Carousel content that was turned into creator ads. In a split test against business-as-usual ads, The Cirqle helped Veloretti achieve 23x higher ROAS, 93% lower CPA, 32% higher CTR, and a 32% lift in add-to-carts, proving creator ads to be a highly effective acquisition channel.

Veloretti