Case Study: V2C Gin achieves 134,854 impressions and 1.41% Instagram engagement with The Cirqle

V2C - Customer Case Study

V2C Gin engaged The Cirqle to raise brand awareness and generate content for its Founded by Friends campaign through influencer marketing. V2C Gin’s challenge was to drive impressions and social engagement for the product across Instagram, blogs and other social channels.

The Cirqle seeded seven influencers who delivered 37 posts (including six bonus posts), producing 134,854 total impressions (112,426 on Instagram), roughly 3,502 engagement points and an Instagram engagement rate reported at 1.41%. The campaign also achieved a low effective CPM of £1.09, a top-performing influencer (Karien Anne) with 41,992 impressions, and reusable influencer content for ads and in-store use — results The Cirqle tracked and reported to demonstrate measurable reach and cost efficiency.

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