Case Study: Under Armour achieves 1M+ impressions and 8,000 engagements with The Cirqle

Under Armour leveraged The Cirqle's software to launch highly targeted influencer marketing campaigns

Under Armour engaged The Cirqle to run a highly targeted influencer marketing campaign aimed at linking athlete performance to sales. Faced with the challenge of driving authentic engagement in a crowded sports market, Under Armour asked The Cirqle to deliver a disruptive "What you do in the dark puts you in the light" concept where creators would go dark—avoid social media for three days—and focus on workouts to spotlight performance-driven product messaging.

The Cirqle executed the campaign with 10 influencers across three social channels, generating 1M+ impressions, 966K reach, and over 8,000 engagement points (likes, comments, shares) plus 35 bonus posts. The campaign delivered a CPM of €10.54 and strong engagement across key creators, demonstrating measurable reach and interaction that supported Under Armour’s performance-led positioning.

Under Armour