The Cirqle
79 Case Studies
A The Cirqle Case Study
Armour partnered with The Cirqle on an influencer marketing campaign to promote its 'Gone Dark' product line. The challenge was to targeted campaign using ten influencers from its community. The results were significant, with the campaign generating 322,888 total impressions and 8,165 engagement points across platforms like Instagram, Twitter, and blogs. The effective CPM was a notably efficient €10. goal, resulting in 43 posts against a planned 30, a 217% increase in content.