Case Study: UGG Australia achieves increased mobile reach and sales with The Cirqle

UGG Drove $250K ROI With 300 Influencers

UGG Australia needed to boost mobile reach and drive sales for its Classic UGG boot across Europe by meeting customers where they spend time. To do this they worked with The Cirqle on a mobile-first, responsive-site and social advertising push that leaned heavily on influencers and content sharing via Instagram, Facebook and blogs.

The Cirqle executed a 30-day, integrated mobile and social campaign across seven European markets, coordinating influencers to deliver a steady drumbeat of content and supporting it with a responsive site and targeted ads. The campaign increased mobile engagement and helped drive sales—The Cirqle’s influencer-driven strategy was credited by UGG Australia as a key factor in the campaign’s success.

UGG Australia

Felicity Walters

Head of Brand Marketing