Case Study: The Pill Club Drives 550K Social Views and ACA Awareness with The Cirqle

The Pill Club Drove an astounding 550K unique views across social in 8 weeks

The Pill Club, a digital health platform offering reproductive health and birth control services, wanted to support its first-ever Affordable Care Act open enrollment awareness campaign and help educate young Americans about affordable healthcare options. The Cirqle partnered with the brand to find creators who could speak credibly about health insurance and contraceptive access, using its influencer marketing platform and dedicated account support.

The Cirqle executed a campaign with two women’s health advocates and 29 pieces of creator content, amplifying education around the ACA and driving enrollment interest. The effort generated 550,000 unique views, 11,500 clicks to Healthcare.gov, and 44 paid subscription sign-ups for The Pill Club over an 8-week activation, showing measurable impact across awareness, traffic, and conversions.

The Pill Club

Sarah Abboud

Director of Communications