Case Study: Loop Earplugs achieves 10% ROAS uplift with The Cirqle

The Loop playbook for Creators. Turning 58 Influencers into highly scalable revenue channels with The Cirqle

Loop Earplugs, a fast-growing earplug brand that had already sold over 8 million units worldwide, wanted to accelerate new customer acquisition in the competitive US and UK markets. They worked with The Cirqle to improve creator marketing performance and turn influencer content into a more scalable revenue channel.

Using The Cirqle’s creator marketing platform, Loop identified top-performing organic creator posts, converted them into paid partnership ads and TikTok Spark Ads, and built lookalike audiences to expand reach. The result was a 6.5x ROAS, 12 million impressions, 57,000 website clicks, a 10% ROAS uplift versus business as usual, and a 73% decrease in CPA.

Loop Earplugs

Alexander Lodeweyckx

Global Head of Performance Marketing