Case Study: Matt Sleeps achieves 27.6% higher RoAS with The Cirqle

The Creator-First Strategy That Helped Matt Sleeps Outperform ROAS by 27.6%

Matt Sleeps, a leading direct-to-consumer mattress brand in the Netherlands, wanted to refresh its paid media with more authentic, high-performing creative. The company worked with The Cirqle to strengthen its creator-led acquisition approach and improve the efficiency of its ads.

Using The Cirqle’s creator engine, Matt Sleeps activated 20+ nano and micro creators, produced 40+ performance-focused assets, and built creator-based lookalike audiences for Meta Ads. The Cirqle helped deliver a 27.6% uplift in ROAS versus BAU ads, cut CPA by 34.7%, increased CTR by 20%, and reduced CAC by over 30% while scaling content production 5x.

Matt Sleeps

Maikel Purvis

Head of Digital Marketing