Case Study: Subway drives 25M impressions with The Cirqle

Subway Drove Nearly 6M Impressions for a Product Launch in 4 Weeks

Subway partnered with The Cirqle to launch two new Signature Wraps and needed to generate strong awareness in its key markets with highly targeted influencer marketing. To support the product launch, Subway used The Cirqle’s AI-driven influencer marketing platform to find the right creators and manage the campaign end to end.

The Cirqle activated 42 influencers across four social channels, using first-party data, AI-powered briefs, in-platform approvals, and real-time performance tracking to keep the campaign relevant and measurable. The result was 25 million consumers reached, 116 pieces of content, and a 4.67% engagement rate, helping Subway drive significant launch momentum and track both awareness and purchase intent.

Subway

Meaghan Morelli

Director of Social & Digital Content