Case Study: Stoov achieves 5.08 ROAS and lower CPA with The Cirqle

Stoov - Customer Case Study

Stoov, a heated cushion brand operating in Germany, the United Kingdom, and the Netherlands, wanted to test whether influencer content could become a new performance channel and help scale paid social more effectively. The company needed a fast, low-friction way to brief creators, contract them, ship products, and launch content within a tight 14-day window. The Cirqle provided its end-to-end influencer marketing platform to streamline the workflow and support Paid Partnership Ads on Meta.

With The Cirqle, Stoov launched influencer campaigns in just 7 days, signed 4 creators within 24 hours, and received over 50 applications in the first day. In an A/B test against BAU ads, The Cirqle’s creator-led Partnership Ads delivered a ROAS of 5.08 versus 2.68 for BAU, an 89.55% lift, while reducing CPA to $27.68, 47.60% lower than standard ads. The campaign also benefited from Creator Based Audiences and 90-day digital licensing, helping Stoov turn creators into a scalable performance channel.

Stoov

Arlette Coenradi

Digital Marketeer