Case Study: Shinola achieves 922,537 impressions and 2.96% Instagram engagement with The Cirqle

Shinola - Customer Case Study

Shinola partnered with The Cirqle to amplify its #LOVEMYCITY campaign via influencer marketing. Shinola’s challenge was to drive awareness and authentic social engagement across Instagram and other channels by coordinating influencer-created content and tracking measurable outcomes.

The Cirqle recruited 7 influencers who published 29 posts, producing 922,537 total impressions and 35,841 engagement points; Instagram alone delivered roughly 886,753 impressions with an average engagement of 2.96%. The campaign outperformed benchmarks in key areas—Andy Suryandi drove 659,822 impressions, and influencers like Thibault Duret exceeded their Personal Engagement Benchmarks—demonstrating The Cirqle’s ability to deliver measurable reach and higher-than-expected engagement.

Shinola