Case Study: Shinola achieves 900,000 impressions and a 7% engagement rate in 90 days with The Cirqle

Shinola 900,000 potential consumers, 35,000 engagement points and a 7% engagement rate in 90 days

Shinola, the Detroit-based luxury lifestyle brand known for watches, bicycles and leather goods, wanted to raise awareness for its collections in Europe. To reach new regional audiences the brand partnered with The Cirqle, using The Cirqle’s creator platform and network to design a targeted, country-specific social campaign.

The Cirqle activated creators across Europe with a reward-driven brief, working with 7 influencers over a 3‑month period to produce reusable branded content. The Cirqle’s campaign delivered 900,000 impressions, 550,000 reach, 35,000 engagement points (an average 7% engagement rate) and generated €196,000 in return on investment, while providing assets for newsletters, banners, in‑store ads and email campaigns.

Shinola

Roberta Francesconi

Head of E-Commerce & Digital Marketing Europe