Case Study: Secret Sales achieves 16x ROAS with The Cirqle

Secret Sales - Customer Case Study

Secret Sales, a premium off-price marketplace in the UK, wanted to maximize the performance of its influencer marketing while keeping costs low. Working with The Cirqle and its influencer marketing platform, the brand looked for a more efficient way to run creator campaigns and reduce the expense and complexity of traditional influencer compensation and product logistics.

The Cirqle solved this by launching a gifting-only campaign feature, allowing Secret Sales to compensate 25 creators with £150 vouchers instead of cash payments or physical product shipments. This cut creator costs to zero, simplified operations, and enabled a larger, more diverse creator roster. The result was strong, authentic content and an impressive 16x overall ROAS in the UK, driven by Partnership Ads and creator-based lookalike audiences.

Secret Sales

Alex Adamson

Senior Vice President Digital Marketing