Case Study: Secret Sales achieves 298% higher conversion rates with The Cirqle

Secret Sales’ conversion rates soars by 298%

Secret Sales, a leading premium non-full-price marketplace for fashion, sportswear, and beauty brands in the United Kingdom, wanted to improve its creator marketing performance while overcoming challenges around creator selection, performance tracking, permissions management, and scaling ROI. To address this, Secret Sales worked with The Cirqle and its influencer marketing software platform to bring more data-driven structure to its creator campaigns.

Using The Cirqle’s software and Partnership Ads, Secret Sales was able to optimize creator selection and campaign performance in real time. The result was a +11% lift in RoAS versus regular ads, an average program RoAS of 16.8x, and a +298% increase in conversion rate in the UK, helping reduce media costs and drive stronger revenue growth.

Secret Sales

Alex Adamson

Senior Vice President Digital Marketing