Case Study: Vinted scales influencer marketing in Hungary and Slovakia with The Cirqle

Scaling Influencer Marketing in Niche Markets – Vinted’s Success in Hungary and Slovakia

Vinted, the online marketplace for pre-loved fashion, wanted to increase website traffic in the smaller, harder-to-penetrate markets of Hungary and Slovakia. The company faced the challenge of finding enough high-quality creators who matched its brand and could help it reach the right audiences at scale.

The Cirqle used its AI-powered creator discovery and campaign management platform to identify 129 influencers in the fashion and parenthood niches, enabling Vinted to produce 645 pieces of content across TikTok, Instagram Reels, and Stories. With The Cirqle’s negotiation tool, Vinted cut creator costs by 33% and generated 4 million impressions, showing that influencer marketing can be both efficient and effective in niche markets.

Vinted