Case Study: Routinely lowers CPA by 39% and boosts ROAS 1.4x with The Cirqle

Routinely lowered CPA by 39% and increased RoAS 1,4x

Routinely, a vegan and cruelty-free skincare brand based in Switzerland, wanted to find a faster and more effective way to acquire the right influencers and turn creator content into measurable performance. To do this, Routinely used The Cirqle’s influencer marketing software and discovery/collaboration features to recruit creators who could speak authentically about personalized skincare and Routinely’s mission.

The Cirqle helped Routinely contract more than 15 influencers in just 48 hours and launch Instagram-based creator content across Reels, Stories, Carousels, and feed posts, which was then reused in paid ads and owned channels. The campaign delivered a 39% lower CPA, a 139% increase in RoAS, over 4 million impressions, and 33,000 clicks to site, with organic content also driving strong engagement above benchmark levels.

Routinely

Damien Poelhekke

Chief Executive Officer