Case Study: Purina achieves $100K in revenue and 9.6x ROI in Singapore with The Cirqle

Purina Drove $100K in revenue in Singapore through a highly targeted campaign

Purina partnered with The Cirqle to drive awareness and sales for Purina Pro Plan Bright Mind, a senior-dog nutrition formula, in Singapore. Facing the challenge of reaching owners of older dogs and converting interest into purchases, Purina needed a highly targeted social campaign that could showcase real product benefits through trusted voices.

The Cirqle ran a targeted influencer program that recruited six Singapore-based dog owners with dogs aged 7+ to post 30-day Instagram reviews and studio-quality content. The campaign delivered 385,000 impressions, 330,000 reach, 12,000 engagements, a 9.6x ROI and drove $100K in revenue in Singapore, demonstrating The Cirqle’s ability to generate strong engagement and measurable sales impact.

Purina