Case Study: Handyhuellen lowers CPA and boosts ROI with The Cirqle

Optimizing Influencer Campaigns Handyhuellen’s Strategy for Lower CPA and Higher ROI

Handyhuellen, a leading German mobile phone accessories brand, wanted to use influencer marketing to drive sales while keeping acquisition costs low and ROI positive. To meet that goal, Handyhuellen worked with The Cirqle and its AI-powered influencer marketing platform to manage campaigns more efficiently and make performance more measurable.

Using The Cirqle’s platform, Handyhuellen collaborated with nine creators, tested Partnership Ads alongside BAU content, and compared creator-based custom audiences with broad targeting. The Cirqle helped Handyhuellen save €7,400 in creator costs, lower CPA by 11.2% with Partnership Ads, reduce CPA by 17.4% with lookalike audiences, and achieve a 19.4% lift in ROAS, with the strongest result coming from 18–24 audience targeting at a 54.1% lower CPA.

Handyhuellen

Willem Snijders

International Channel Manager