Case Study: Opatra boosts brand visibility and saves costs with The Cirqle

Opatra Elevates Brand Visibility and Saves Costs with The Cirqle’s Influencer Marketing Platform

Opatra, an award-winning UK skincare brand known for its non-invasive beauty products, needed a better way to find influencers who matched its high content-quality standards while staying within budget. Before working with The Cirqle, the team faced time-consuming negotiations, inconsistent content quality, and difficulty identifying creators who could drive awareness, engagement, and sales.

Using The Cirqle’s influencer marketing platform, including its creator database, campaign management tools, and rate negotiation feature, Opatra partnered with 64 beauty influencers and streamlined the entire collaboration process. The Cirqle helped Opatra save over £13,000 in creator costs, reduce campaign management time, and maintain consistent, on-brand content across its influencer campaigns.

Opatra

Efy Salhov

Founding Director