Case Study: On That Ass achieves 45% lower CPA and 56% more sales with The Cirqle

On That Ass Achieves Astounding -45% CPA Decrease

On That Ass, a Netherlands-based fashion brand known for bold underwear and comfort-focused designs, wanted to scale growth through more effective influencer and partnership marketing. They partnered with The Cirqle to improve ROAS and turn creator collaborations into consistent, trackable revenue.

Using The Cirqle’s software for partnership ads, On That Ass sourced creators aligned with its target audience, produced 24+ creative assets, and optimized campaigns with data-driven management tools. The Cirqle helped deliver a 45% lower CPA, a 56% increase in sales, and a 16% lower cost per brand lift, prompting the client to plan further expansion of branded content campaigns across all markets.

ON THAT ASS

Bob van Iersel

Head of Social Media