Case Study: The Garment District attracts 650,000 tourists with The Cirqle

New York City's Garment District hit 650,000 Tourists in 5 months

The Garment District, a 24/7 New York City destination known for dining, nightlife, art, and creative businesses, wanted to boost awareness and drive more visitors through seasonal campaigns. After previous success with The Cirqle, the customer partnered with the vendor, The Cirqle, to leverage influencer marketing to promote both an interactive art installation and the local restaurant scene.

The Cirqle activated 8 local creators across winter and fall campaigns, using social content to attract New Yorkers and travelers to the Garment District. The effort generated 880,637 impressions and 41,462 engagements, reaching 659,660 people overall and helping encourage visits to the installation and support for local businesses and eateries.

The Garment District

Liam McGurl

Social Media Manager