Case Study: Mussila achieves 4,000 monthly app installs and sub-$4 CPI with The Cirqle

Mussila Generated 4000 App Installs Every 30 Days

Mussila is an award‑winning music app for children aged 6–10 that needed to boost downloads and subscriptions—especially during lockdown—while reducing its cost‑per‑install. The Cirqle was engaged to run an influencer‑driven campaign and apply its automated ROI platform to deliver app installs and subscriptions at a CPI below Mussila’s average.

The Cirqle partnered with 8 curated influencers to produce 50+ pieces of ad‑ready content (videos, photos, stories, carousels and TikToks), targeted look‑alike and interest audiences, and optimized performance through its platform. The campaign drove roughly 4,000 app installs every 30 days, generated 1,420,789 impressions and 9,632 clicks per month, achieved a reach of ~931,756 with 32% engagement, and delivered a cost per install of under $4.

Mussila

Jón Þórðarson

Chief Executive Officer