Case Study: McDonald's achieves a powerful visual showcase of customer diversity with The Cirqle

McDonalds leveraged our core platform with their In Common Campaign

McDonald's wanted to showcase the vast diversity found in its restaurants and create authentic connections with customers through visual storytelling. The Cirqle, working with Talenthouse on the Common Ground program, was engaged to design and run a creative campaign that would surface diverse customer perspectives through photography.

The Cirqle implemented the Common Ground program by enlisting world‑renowned photographer Mark Seliger and 11 U.S. photography influencers to produce portrait series that captured McDonald’s memories, traditions, and experiences across communities. The campaign generated strong creative engagement—multiple submissions and a cohesive series of portraits—and earned praise from Seliger for inspiring participating artists, delivering a clear creative affirmation of McDonald’s diversity message.

McDonald's

Mark Seliger

Photographer