Case Study: Matt Sleeps achieves 27.6% higher ROAS with The Cirqle

Matt Sleeps boosts RoAS by 27.6% with The Cirqle

Matt Sleeps, a leading direct-to-consumer mattress brand in the Netherlands, sought to refresh its media mix with authentic content to drive scalable growth. They partnered with The Cirqle to leverage its creator engine, aiming to turn influencer marketing into a high-performance acquisition channel.

The Cirqle implemented a creator-first strategy, activating over 20 nano and micro creators to produce 40+ performance-optimized assets and generating 40+ custom lookalike audiences for precise targeting. This solution delivered a 27.6% uplift in Return on Ad Spend (RoAS), a 34.7% reduction in cost per acquisition, and a 20% increase in click-through rate, while also scaling content production and saving on media costs.

Matt Sleeps