Case Study: MarinoPR achieves 2.14M impressions and 3.95% average Instagram engagement with The Cirqle

MarinoPR - Customer Case Study

MarinoPR engaged The Cirqle to boost awareness for its NYC: Garment District campaign through influencer marketing. Facing the challenge of maximizing impressions and generating repurposable content, MarinoPR sought a managed influencer seeding program to drive social engagement and produce assets for in-store and digital use.

The Cirqle executed a multi-phase influencer campaign—seeding products to 14 influencers and securing 51 posts—which delivered 2,144,981 total impressions, 86,773 engagement points and an average Instagram engagement of 3.95%. The campaign’s content was repurposed for in-store ads, sponsored emails and lookbooks, and The Cirqle achieved below-market CPE rates while Instagram drove the majority of reach and engagement.

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