Case Study: Marie Stella Maris achieves over 1M impressions and cost-effective engagement (CPM €7.14) with The Cirqle

Marie Stella Maris - Customer Case Study

Marie Stella Maris hired The Cirqle to boost brand visibility and generate high-quality content by seeding products with targeted influencers. The objective was to maximize impressions and create shareable content for social, in-store, and lookbook use across key channels—particularly Instagram.

The Cirqle executed an influencer campaign with 13 influencers who posted 73 times (plus 28 bonus posts), delivering 1,083,978 total impressions (958,314 on Instagram), 22,213 engagement points and a 2.25% Instagram engagement rate. At a total cost of €7,750 the campaign produced an effective CPM of €7.14, delivered content for multiple marketing uses, and met Marie Stella Maris’s awareness and content goals.

Marie Stella Maris