Case Study: Manchester City Football Club achieves 7M impressions and 35x ROI with The Cirqle

Man City attracted the attention of 7,000,000 people through 41 Creators in 3 months

Manchester City Football Club needed to increase brand awareness and celebrate their standout 2019 season, so they partnered with The Cirqle to run influencer marketing campaigns. The Cirqle built a community of 41 creators to produce authentic, emotion-driven content that showcased Man City’s matches and reached new audiences.

The Cirqle implemented three campaigns in which 41 influencers produced 167 content pieces, delivering 6,978,247 impressions and 511,518 engagements. The activity drove strong Instagram audience growth and fan-base expansion for Manchester City Football Club, generating $4,256,730 in return (about $35 for every $1 invested).

Manchester City Football Club

Kelly O’Donnell

Brand Manager