Case Study: Made.com achieves 942,952 impressions and a £9.40 CPM with The Cirqle

Made.com - Customer Case Study

Made.com hired The Cirqle to scale and grow its influencer marketing across borders and to capture usable data and leads for its showroom campaign. The brief focused on increasing brand exposure and measurable engagement using The Cirqle’s influencer community and proprietary influencer-marketing platform during "The Showroom Campaign."

The Cirqle deployed 8 influencers who produced 46 posts across Instagram, Twitter and blogs, delivering 942,952 impressions, 20,235 engagements (1.54% average engagement) and an effective CPM of £9.40. The campaign also collected over 1,400 email entries via a raffle, generated 16 bonus posts, and made influencer content available for in‑store and ad use — outcomes The Cirqle reported as validated by its coverage and analytics.

Made.com

Damien Poelhekke

Head of Benelux