Case Study: Loop Earplugs achieves 10% ROAS uplift with The Cirqle

Loop Earplugs boosts ROAS 10% with The Cirqle

Loop Earplugs, a company recognized for its innovative earplugs, sought to accelerate new customer acquisition in the competitive US and UK markets. They partnered with the vendor The Cirqle to leverage its data-driven creator marketing platform to turn influencers into scalable revenue channels.

The Cirqle implemented a solution that identified high-performing organic creator content and seamlessly transformed it into paid partnership ads and TikTok Spark Codes. This strategy was scaled using lookalike audiences on Meta, allowing Loop to reach new, high-intent customers. The campaign achieved a 6.5x return on ad spend, 12 million impressions, and 57,000 clicks to their website, alongside a 73% decrease in cost per acquisition and a 10% RoAS uplift compared to their business-as-usual ads.

Loop Earplugs