Case Study: LOOKFANTASTIC achieves 11x ROAS with The Cirqle

LOOKFANTASTIC managed to drive an 11x ROAS through influencer marketing

LOOKFANTASTIC, the no.1 online destination for beauty, wanted to strengthen its performance marketing and drive more efficient growth for LOOKFANTASTIC The Box. To do this, the brand partnered with The Cirqle and used its influencer marketing platform to tap into creator-led content as part of its paid social strategy.

The Cirqle helped LOOKFANTASTIC turn creator Reels into partnership ads and build creator-based audiences for Meta, combining them with regular social ads to improve performance. The campaign delivered an 11x average ROAS, a 27% higher click-through rate, and a 9% lower CPA versus BAU ads, while also improving overall ROAS by 8%.

LOOKFANTASTIC

Jason Hope

Global Head of Paid Social – Beauty