Case Study: La Redoute achieves a 61% ROAS lift with The Cirqle

La Redoute drives a 61% ROAS lift with The Cirqle

The customer, La Redoute, a leading ecommerce brand, faced creative saturation and ad fatigue within its already-optimized paid media engine. Their challenge was a lack of a systematic way to introduce high-performing creator-led content into paid media with proper performance controls. The vendor, The Cirqle, provided its platform as a performance layer to address this.

The Cirqle's solution involved selecting creators based on historical performance signals, turning their content into ads, and measuring them against business-as-usual campaigns using revenue metrics. This approach drove a 61% lift in Purchase ROAS, an 86% increase in Web Purchase ROAS, and a 34% decrease in cost per purchase, proving creator ads could act as a performance amplifier for hard revenue metrics.

La Redoute