Case Study: Zelesta achieves 76% ROAS uplift with The Cirqle

How Zelesta Scaled Influencer Marketing Across Europe

Zelesta, a sleep and home comfort brand selling cover-free, machine-washable duvets, wanted to turn influencer marketing into a repeatable acquisition channel across Europe. Before working with The Cirqle, its creator campaigns were hard to measure, delivered short-lived reach, and lacked clear ROI, making it difficult to scale with confidence.

With The Cirqle’s AI-driven creator discovery and campaign management platform, Zelesta selected high-fit creators, activated content across six markets, and turned organic creator assets into paid Partnership Ads. The result was a 76% uplift in ROAS, a 12% drop in CPA, and a scalable influencer program that increased content output, extended reach on Meta and TikTok, and improved sales performance.

Zelesta

Sven Bosschaart

Founder & CEO