Case Study: Barnes & Noble achieves $5.1M ROI in 12 months with The Cirqle

How we got Barnes & Nobles from $0 to $5,100,000 in ROI in 12 months through 100's of influencers

Barnes & Noble, the world’s largest retail bookseller, aimed to boost nationwide brand awareness, unite readers, and drive sales and engagement for book events, NOOK devices and children’s programming. They engaged The Cirqle to lead influencer-driven marketing and offer-distribution services, building a community of creators and deploying social campaigns alongside mobile wallet offers, push notifications and direct‑to‑consumer conversion tracking.

The Cirqle executed 44 campaigns across a two‑year partnership using 214 influencers, delivering 17,713,943 impressions and 992,000 engagements while enabling landing‑page offers, mobile wallet saves and real‑time push notifications. The campaigns produced a $5.1M ROI in 12 months (about $8 returned per $1 spent), grew Barnes & Noble’s social audience and drove measurable lifts in sales and event participation.

Barnes & Noble

Alex Garcia

Sr Analyst/Strategist - Social Media