Case Study: City of Eindhoven drives 4M impressions and 150K pageviews with The Cirqle

How the city of Eindhoven uses UGC to entice you to visit the Capital of Design

The City of Eindhoven wanted to promote itself as a destination and connect with Millennials in a way that felt authentic rather than like a forced advertisement. Working with Zandbeek Agency, the city used The Cirqle’s platform to tap creator-led content and social storytelling for its campaign.

Using The Cirqle Create, the campaign partnered with 17 influencers across six countries to produce 196+ pieces of content, including blog and social posts. The effort generated over 150K engagement points, more than 4 million impressions, and 150K unique pageviews, helping The Cirqle deliver measurable reach and engagement for the City of Eindhoven.

City of Eindhoven