Case Study: WE ARE Pi achieves a doubled following and amplifies refugee education awareness with The Cirqle

How Robogee managed to 2x their audience in 30 days

WE ARE Pi wanted to show that refugees are not only resilient but have valuable lessons to share about self-belief, courage, hope and belonging, while raising awareness for refugee capital and the right to education. With support from The Cirqle on campaign planning and influencer briefing, the goal was to inspire broad public engagement and amplify refugee voices.

The Cirqle designed the influencer brief and campaign approach, helping 13 influencers produce 30 thoughtful pieces of content that highlighted key themes and encouraged community participation. The campaign sparked additional grassroots interest, saw non-influencers join the effort, and delivered a clear measurable impact: the MAPS community doubled its following by the end of the campaign.

WE ARE Pi

Paris Bethel

Strategist