Case Study: Pierre Fabre boosts ad recall and brand awareness with The Cirqle

How Pierre Fabre boosted Ad Recall by 14.3 points using Partnership Ads

Pierre Fabre, the French pharmaceutical and cosmetics company behind Eau Thermale Avène, wanted to build awareness for its newly launched product, Cleanance Comedomed, in the German market. To support this goal, they worked with The Cirqle’s creator performance marketing platform to promote the product and reinforce the brand’s skincare values.

The Cirqle selected three creators whose audiences were largely based in Germany and who could authentically speak about skin concerns such as acne and dry skin. By running the creator content as partnership ads, the campaign delivered a 3.4 million total reach, a 14.3-point increase in ad recall, and a 6.7-point lift in brand awareness, showing measurable impact from The Cirqle’s approach.

Pierre Fabre