Case Study: Outfittery achieves 73% lower CPA with The Cirqle

How OUTFITTERY achieved a -73% Lower CPA through partnership ads

OUTFITTERY, the German personalized fashion service, wanted a more authentic way to promote its styling offers and fashion boxes while improving acquisition efficiency. To meet that challenge, the company partnered with The Cirqle, using its creator performance marketing platform to turn creator content into trackable performance ads.

The Cirqle helped OUTFITTERY select diverse German creators who shared genuine experiences with the brand’s personal stylist service, then ran their Reels as Partnership Ads. This approach delivered strong measurable gains: a 11.33% higher click-through rate, 29.46% lower cost per click, and a 73% reduction in cost per acquisition versus business-as-usual ads alone.

Outfittery

Alessandro Pantina

Chief Marketing Officer