Case Study: Miele achieves 48,856 clicks in 5 weeks with The Cirqle

How Miele Achieved 50K Clicks in 5 weeks

Miele, the German high-end appliance brand, partnered with The Cirqle to boost purchase intent in the Netherlands for its newly launched Boost CX1 Cat & Dog and Boost CX1 Powerline vacuum cleaners. The challenge was to clearly showcase the products’ value and drive people to learn more online.

The Cirqle created a performance-driven influencer campaign using 4 influencers and 20 pieces of content that demonstrated the vacuums in action, highlighting their dust- and hair-collecting power, easy maneuverability, and simple emptying. In just 5 weeks, the campaign delivered 4,070,794 impressions, 532,842 engagement events, and 48,856 clicks, beating the engagement goal by nearly 7x and the click goal by 3x.

Miele