Case Study: LYMA achieves 6.84x ROAS with The Cirqle

How LYMA Turned Authentic Menopause Stories into a 6.8× ROAS Engine

LYMA, a wellness and beauty brand focused on menopause support, wanted to reach health-conscious, affluent midlife women more effectively and turn a sensitive, often underserved life stage into a high-intent growth opportunity. Working with The Cirqle, LYMA used creator content and influencer marketing as part of a performance-driven campaign.

The Cirqle recruited 31 authentic midlife creators, amplified the best-performing Reels in Meta Advantage+ Shopping campaigns, and used creator-specific tracking to optimize spend in real time. The campaign delivered 6.84x ROAS, 4.9 million impressions, 105k clicks, a £10.69 CPM, and a £0.50 CPC, showing that authentic creator storytelling could drive outsized revenue and efficient acquisition for LYMA.