Case Study: The Garment District achieves 2.14M impressions and 3.95% Instagram engagement with The Cirqle

How interested New Yorkers attracted a whole new crowd to an underrated part of the city

The Garment District engaged The Cirqle to boost brand awareness and shopper engagement in NYC through a targeted influencer marketing program. Faced with the challenge of maximizing impressions and authentic content across social channels, The Cirqle provided influencer seeding and campaign management to drive visibility during a defined campaign period.

The Cirqle ran a multi-wave campaign with 14 influencers who produced 51 posts (02/16/2017–06/29/2017), delivering 2,144,981 total impressions (≈2.08M on Instagram), 86,773 engagement points and a 3.95% Instagram engagement rate. The campaign produced high-performing individual placements (e.g., Rattlesandheels.com 8.71% ENG; Devourpower.com top by impressions), content was repurposed for in‑store ads, emails and lookbooks, and The Cirqle achieved a cost-per-engagement well below typical market rates.

The Garment District